What is ROAS?
Return on Ad Spend (ROAS) is a marketing metric that measures the amount of revenue your business earns for each dollar it spends on advertising.
How to calculate it
The ROAS formula is: ROAS = Revenue / Ad Spend
For example, if you spend $1000 on ads and get $5000 in revenue, your ROAS is 5.0 (often written as 5:1 or 5x). This means for every $1 you spend, you earn $5.