What is CPM?
CPM stands for "Cost Per Mille," where "mille" is Latin for 1,000. It is a common advertising metric used to measure the cost of every 1,000 impressions or views of an advertisement.
How to calculate it
The formula for CPM is: CPM = (Cost / Impressions) × 1,000
This allows you to compare the cost-effectiveness of different publishers and campaigns regardless of their size.